PR and Events Agency Leeds

A cinematic sell out event.

Client Name

Yorkshire Aid Convoy

Website

yorkshireaidconvoy.co.uk

Services

The brief

Yorkshire Aid Convoy is a Leeds based charity that hand delivers humanitarian aid to those in need and our Director, Gary, is one of the Trustees. Set up in 2002, the charity has taken essentials to Romania and most recently, Ukraine, during their war with Russia. Since the war broke out in 2022, the Yorkshire Aid Convoy have completed ten trips to the war-sticken country, with their convoy in March 2024 being filmed by upcoming Director and Producer, Rhys Durkin. After months of editing the documentary, ‘Silent Night’ was set to be premiered at a private screening at the Everyman Cinema in Harrogate – and that’s where we stepped in.

Our approach.

In order to raise awareness of the event and charity, we undertook media relations and created a bespoke press release that would be shared with the regional media outlets. Alongside this, we also drafted tailored invitations to journalists to attend the private screening, allowing them access to exclusive interview opportunities with the Volunteers from the Charity. As a result of this media activity, we secured print, online and broadcast coverage for the documentary screening with the press release featuring in Your Harrogate, Harrogate Advertiser, with Capital and Heart radio, BBC Look North and Yorkshire Post all conducting interviews pre and post event.

The results.

After securing these opportunities, the Yorkshire Aid Convoy received an abundance of donations and thousands of views of the documentary. Our regional media contacts were thrilled with the story and hence strengthened our relationship, with many returning to us for other news stories.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

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Liz Hopper, managing director of Harry Hall

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