Yorkshire PPC Agency

PPC puts you at the forefront.

PPC (or Pay Per Click) helps to put your brand in front of your target audience at the right time. Our team of PPC specialists utilise expert paid search campaign management skills to devise strategic campaigns, maximising reach and aiding your brand’s success online.

PPC Process

Pure’s approach.

Our approach to PPC campaigns combines the technical data insights from our expert digital marketing team, with creative content from our 6,000 square foot on-site photography studio, in order to maximise profits and success for our clients. As a certified Google Partner with proven results, we can not only bring traffic to your website, but also higher conversion rates. We’ll support you with valuable Paid Search campaigns to meet and exceed your digital marketing targets, whilst adding value and opportunity to your brand – further supporting your online business growth.

 

Our Clients

Our brilliant clients.

Our PPC Services.

PPC Channels.

01

Google PPC Ads Management

Google is the largest search engine on the planet and we can connect you with huge search volumes. Google Ads are usually the first item on the list with a PPC strategy. All of our PPC consultants are experienced professionals who can help set up and optimise campaigns to maximise return.

As a Google Ads agency based in Leeds, we work with businesses across the UK to develop, implement and manage profitable Google Ads PPC marketing campaigns.

PPC strategies have become ever more complex to compete in the crowded marketplace. A good strategy now comprises keyword strategy, data insights and website strategy. Our team will spend time with you to fully understand the business objectives and marketplace. This stage is integral to develop and strategy that meets your specific objectives.

02

Microsoft PPC Ads Management

An often overlooked channel, Microsoft Advertising tends to be cheaper than Google and less of the competition are active.

Pay Per Click (PPC) advertising on Microsoft’s search platform, Bing, can perform better than Google. With a growing market share, some products or services tend to get a better return. As the second largest search platform, it is still a powerful tool to connect you with your audience. It also powers Apple’s Siri and Amazon’s Alexa search. Another important consideration is Bing is the default search engine on all Microsoft Windows operating systems.

Bing is also very popular in the US and it’s growing faster than Google across the pond. Bing has all the same campaign control and optimisation tools as Google.

03

Google Shopping Ads Management

Our Google Shopping approach is a tried and tested formula to allow granular control and optimisation of your product base. The approach funnels high performing products to the top tiers and lower performing products to lower tiers, allowing us to nurture them in the right way for optimum performance.

Understanding your product base is key. We need to know the various profit margins, best sellers and seasonality to build effective strategy. Our Google Shopping campaigns work to a strict target ROAS to ensure sales are driven at a profitable rate. Our team can handle all elements of the Google Shopping infrastructure, from product feed set up to ongoing management.

04

Programmatic Display & Retargeting

Pure Agency provides a full advertising activation service which includes Display Advertising. This method can use targeting parameters such as interests, browsing history and demographics to ensure the visibility is relevant to your audience. With our content creation capabilities, we can ensure your creative is compelling and engaging.

Display Advertising is a tactic that generally targets the top of the funnel, promoting brand awareness and connecting with your target audience. It can feed the lower levels of the funnel at scale. Together with remarketing, which targets the middle and lower sections of the funnel, it’s a powerful tool in the advertising arsenal.

360 degree strategies

Putting it all together.

01

Search Engine Optimisation

Monopolise the search real estate by adding an organic strategy.

02

Content

Whether it’s a large scale campaign or simple content shots, we create award-winning and effective content that is bound to leave a lasting impact.

03

Product Photography

No matter what your product or service, it’s our goal to make it look desirable to your customers. From building a set to showcase the best features, to going on location and putting the products to use, we capture the very best angles every time.

04

Web Design & Development

Your website is your digital shop window, it has to capture the attention of visitors, while informing and showcasing your services and products. Our research is led by user experience experts who understand how to engage consumers.