Digital Strategy Agency Leeds

Any good strategy starts with defining objectives. Our initial discovery sessions allow us to get under the skin of your business model, target audience and the marketplace. We need to know your business as well as you do and help us think strategically to stand out from the crowd.

The auditing process allows our team to analyse the previous marketing strategy and pull out any useful insights we can use to inform the ongoing strategy. The audit will be based on the channels and accounts you have been active on, as well as the marketplace in general. This highlights the opportunities and gives us a benchmark for your competitors. Whether it be an SEO audit, Analytics audit, competitor audit or content audit, our team will use the insights for a more meaningful strategy.

The digital channels within a strategy are paramount to ensure you see the optimum results and ROI for your business. The use of these channels comes secondary to the initial decision of which to become active on. Our digital marketing audits give us the data and insight we need to provide these recommendations.

Once the audit and research phases are completed, we will develop a strategy roadmap for your business. The roadmap will indicate all channels, actions, costs and reporting recommendations to grow your business. The strategy will be prioritised to allow the results of the strategy to fund future investment and growth. This will be based on impact vs the investment and time required to ensure your budget works for your business.

Once your roadmap actions have been prioritised, we will provide expected implementation timescales, based on a resource allocation agreement. This will give you a clear timeline of the strategy rollout. Our timeline documents serve as the main focal point for all calls and meetings during the strategy roadmap.