Having designed and built the very first Fuse website when the company was in its infancy, now as an established and successful practice they returned to Pure for a complete redesign and build as a bespoke WordPress website. The Fuse team had seen a number of WordPress templates that they liked but none fit the bill perfectly, either falling short on functionality or through design limitations.
Following an extensive research period, Pure worked alongside Fuse to delve into dynamic navigation and design-led features that would help the site stand out and retains the fun, creativity Fuse are known for.
Pure’s website developers and designers were involved in brainstorms and creative meetings with the Fuse team to research ‘best in class’ architects sites and custom features that we could implement into the website development for Fuse.
A key requirement was that Fuse wanted the site to be populated and updated by their team with ease. With that in mind we created a bespoke WordPress website to ensure they got the look and feel they wanted, with the addition of a simple CMS dashboard. The fully responsive website is image and design-led whilst still being accessible across arrange of devises and through integrated social media feeds.