Events Agency Leeds

Racing ahead of the competition!

Client Name

Armor All

Website

armorall.com/uk

Services

The brief

With the hopes of increasing brand awareness and boosting sales through its key retailers, Armor All came to us for support, to see how we could have a presence at Car Fest for the second year in a row.

With Car Fest 2023 tucked under our belts, we were able to use the feedback from last year’s stand to ensure a bigger and better attendance to stand out from the crowd.

Our approach.

For CarFest 2024, we knew we wanted something interactive for visitors that would encourage them to spend more time at the stand so we could relay key messaging to them surrounding the brand. To achieve this, we researched heavily into immersive automotive experiences, and found a racing simulator van, equipped with eight seats and racing set ups for players to try and beat the fastest lap time.

Alongside this, the stand itself was improved with new additions. In our studio workshop, we created a stand-in magazine box and winners’ podiums, alongside a face-through-the-hole cardboard cut out and branded umbrella canopy for extra protection from the great British weather.

The results.

It was another fantastic year at CarFest with Armor All, all samples were handed out, lots of winning lap times added to the board and a full weekend of meeting the lovely attendees. As always, the debrief meeting and results presentations showcased all the details that went well and areas we’d love to develop further moving forward.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.