Photography Agency Leeds

NAPA Racing UK: Lights out. Lineup revealed.

Client Name

NAPA Racing UK

Website

napaautoparts.eu

Services

Photography / Video

The brief

With the upcoming British Touring Car Championship season about to begin, NAPA Racing UK tasked us with directing and producing a launch video to announce their driving roster for the year. The aim was for us to create a high-energy reveal that would build anticipation whilst adding a contemporary and theatrical flair that captivated audiences.

Our approach.

Before production began, our team worked closely with the client to plan the project, developing the creative concept, key messaging and detailed shot lists to ensure the content would effectively showcase their driving roster. Our team attended an on-location shoot at the Sheffield branch, directing and capturing all video content required, while coordinating filming schedules and working with staff to bring the concept to life. Following production, we completed the full edit in-house, integrating motion graphics and branded visual elements to ensure the final film felt cohesive, dynamic and on-brand throughout. Alongside the video, we also organised an additional studio photography day to capture the full range of car liveries.

The results.

This resulted in a comprehensive library of imagery for use across the season’s marketing and promotional activity. The reveal video also received high amounts of engagement with more than 2,500 interactions and followers reacting well to the post.

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