As an agency we’ve worked with the team at Lynx across many ongoing projects covering PR, social media and content creation. As a brand, they’re known for their bold, bright, playful image and these social media assets we created were no different.
The team in the studios created a carbon fibre backdrop to mimic a car to shoot stop motion videos on, educating people in a fun way how to use the car air fresheners. Our animators brought the videos to life with hand-drawn graphics as well as sourcing licensed music tracks to really lift the video. We’re just as comfortable working within brands’ existing guidelines as we are at creating bespoke animated styles. Our illustrators and animators work across multiple disciplines and are experts at their craft, meaning projects such as this run smoothly through the studio. Another huge plus to keeping everything under one roof!
Working as part of the wider Lynx delivery team within the agency means we can have a fully integrated approach to content creation. The social media team has the insights to understand what the audience is really looking for, meaning that the visual assets really support and grow engagement.