Events agency leeds

Lights, camera, action!

Client Name

California Scents

Website

californiascents.com

Services

The Brief

We’ve worked with the Energizer Holdings team on a few activations over the years, and when California Scents needed a summer campaign to boost sales and brand awareness, we knew just what to suggest. The brief from California Scents always pivots around making sure the product gets into the hands of car drivers, so that they’re gifting their target audience with free samples. To achieve this, we suggested partnering with a drive-in cinema called Cinestock…

Our approach.

Working with Cinestock across 17 events in the south east of England, we negotiated a full sponsorship deal to support them with free samples at each, flags on either side of the screen, on-screen adverts and leaflets to be handed out to each attendee. Alongside this, to drum up excitement leading up to the cinema tour, radio adverts, posters and flyers were commissioned to boost ticket sales and ensure a big crowd at each venue.

The results.

82,500 flyers with the California Scents logo on were distributed to the surrounding areas in the lead up to the event, and 8,450 samples and leaflets about the product and brand were handed out. With promotional staff in branded high vis reporting back to us after each screening, the samples went down a treat amongst the popcorn and hotdogs.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.