E-Commerce website

E-commerce Website development for The Breton Shirt Co.

Client Name

The Breton Shirt Co.


Here at Pure, our dedicated team of web developers love to tackle bespoke e-commerce websites. When The Original Breton Shirt Co. came to us wanting a new brand identity and complete website overhaul we jumped at the chance.

Our design team worked on a new look and feel for the brand and developed a fresh, exciting logo, icons and overall identity. They then worked this across an e-commerce website design, pulling in elements from the new creative and fusing it with illustration and photography done in the studio at Pure.


Bespoke Website

The website developers at Pure then custom built the bespoke e-commerce website using WordPress and integrating WooCommerce. The online shop allows customers to easily make purchases, browse the shop and keep up to date with Breton news on the online blog.

The developers created a simple CMS dashboard allowing Breton to update the blog, news and products easily themselves. Allowing the client full control of their website.

The fully responsive website is visually exciting but is easy to navigate, and functions perfectly as an online e-commerce shop. With built-in features such as the customer log-in areas, registration and enquiries sections it has everything an online shop would need.

Pure have supported Breton with everything from their e-marketing, designing and building bespoke e-shot campaigns to studio photography of the products themselves.