Events Agency Leeds

A scent for adventure!

Client Name

California Scents

Website

californiascents.com

Services

Driving engagement at the Trafford Centre…

We love a sampling campaign as it gives us on-the-ground experience talking to the public about a brand and seeing their first hand reaction to the products. That’s why working with California Scents at the Trafford Centre is one of our favourite projects!

This project really utilised our integrated approach, with team brainstorming, designed assets, print collateral and more. Taking place over a busy weekend in September, the team headed out with a van full of California Scents car freshener samples to meet with the Trafford Centre promotional team and set up for a busy few days ahead…

Our Approach.

Tasked with increasing brand awareness and getting product into the hands of car owners, the Trafford Centre seemed like a great place to meet these objectives. Placed strategically near the car park entrances to the mall, with posters round the multistory to drum up excitement, we approached people with free samples and leaflets as they entered, passed by and left the shopping centre. To encourage further excitement and give passers-by a reason to stay at the pop up stand, we also hosted a competition to win a £2,000 holiday voucher to win a road trip around the US.

The Results.

With only branded sampling bins, an iPad, 18,000 samples, 12,000 leaflets, branded deck chairs, screen visuals, posters and two great promo team members, we managed to secure nearly 2,000 competition entries, every sample handed out to visitors and a really positive connotation built between shoppers and the California Scents brand.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.