Full Service Agency Leeds

Braking down our campaign with Textar.

Client Name

Textar

Website

textar.com/en

Services

The brief

Long-term client Textar, a branch of TMD Friction, asked us to help launch their new online learning platform, Textar Virtual Academy. After recognising a skills gap in the industry, Textar developed the Virtual Academy to support new and experienced autotechnicians, with bite-size videos and easy to digest modules from experts. To spread awareness with their target audience and encourage mechanics to use the Virtual Academy platform, the Best in Braking campaign also included a leaderboard and the chance to earn prizes. Our communications strategy? A combination of creative PR, social media, and email marketing to get the word out there.

Our approach.

Pre-launch, we designed, created, and drafted a selection of teaser, launch and testimonial assets. All of these assets were translated into four other languages to be posted on their international social platforms – that’s 48 total assets created. We also drafted and built three separate email campaigns that would educate and encourage autotechnicians to sign up to the Textar Virtual Academy. Again, these emails were also translated into four other languages to spread the word in the countries Textar further operates in.

Furthermore, we drafted a press release and utilised our established contacts in the automotive industry, to secure coverage in all the major outlets that the target audience interacts with. To date, we received 28 pieces of coverage including print, digital, social media and email mentions of the launch. This also totalled a circulation of over 505,791 readers. As well as this organic PR activity, we also secured advertising space on website banners, email newsletters, and print spaces to further aid spreading awareness of the new learning platform from Textar.

The results.

Because of our integrated strategy, all the elements worked seamlessly together, and the pre-launch of the Textar Virtual Academy was a success. The Textar Virtual Academy gained a 4.8-star rating from the Best in Braking campaign. Textar has also helped train over 7,837 professionals globally and will continue to offer training via the Textar Virtual Academy. Part of the Best in Braking campaign, most mechanics achieved over 1200 points. However, our work isn’t done. After all, this was only phase one – phase two coming soon.

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Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.