Digital Marketing Agency Leeds

All in with ALLDATA.

Client Name

ALLDATA

Website

alldata.com/eu/en

Services

The brief

ALLDATA, an international automotive data company that provides a platform for autotechnicians to instantly access unedited OEM repair information and diagnostic help, approached us to help with upscaling their brand awareness and lead generation, through enhancing their digital presence. The plan of action? An effective and well-managed digital strategy utilising PPC, SEO and social ads, that is closely monitored by the team and adapted to stay in line with business objectives.

Our approach.

Through the set up of a Google Ads campaign encompassing effective keyword research, refining ad copy and optimising targeting criteria to reach the right audiences, we have increased ALLDATA’s online visibility to drive traffic to the website and convert into leads. To complement this, an effective SEO strategy using organic backlinks and search intent optimisation, has helped position ALLDATA higher up on the rankings on search engines, to aid in lead generation.

We have also supported ALLDATA with creating distinctive creative and captivating ad copy, that promote their offering to mechanics and partners on Facebook and LinkedIn, to support with aligning their brand identity. After a successful roll out in the UK, the strategy has also progressed in Germany and France. As ALLDATA continues to enter markets across Europe, we will expand our strategy to reach new territories.

Our relationship with ALLDATA isn’t limited to our digital marketing strategy, but we also work across many design briefs for the company. These include exhibition stand designs, social assets and marketing collateral that they use on a daily basis. Our exemplary high standard of work, creative ideas and transparency with feedback, has meant our relationship continues to flourish.

The results.

After only a short period of running this digital strategy, we have seen a significant rise in lead generation, in comparison to the same period last year. From November 2024 to March 2025 we’ve seen a 229% increase in engaged PPC sessions, an 8% increase in PPC leads, and a 9% increase in engagement rate. Because of this, ALLDATA has since seen a 53% increase in total leads – and this is only expected to increase.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.