Events Agency Leeds

A hole-in-one event for the Castrol Service Conference.

Client Name

Castrol

Website

castrol.com/en_gb

Services

Design / Events

The brief

To support Castrol’s ever-growing network of independent service workshops, they held their first-ever conference which brought together 260 UK and Ireland-based Castrol Service workshops, to learn about the brand’s future strategy and discover its latest offers. Our role in all of this? To design, create and build an interactive stand that would engage delegates at the conference – and we excelled!

Our approach.

No idea is too crazy for us and in order to nail the brief, we designed and handbuilt a mini golf set-up which teed up to be a hit amongst attendees of the conference. After weeks of hard work and long nights, we finally put the finishing touches to the motorised spinning wheel of spanners. Alongside the mini golf set-up we also created the graphics to sit on the LED lightboxes, and designed and printed two separate brochures to hand out on the stand. Our work didn’t end there, as Directors, Tim and Gary, attended the event to set up and take down the stand as well as support the Castrol team in whatever way they needed.

The results.

The ‘Putt for Prizes’ stand was well received by the delegates at the conference, with a constant stream of attendees wanting to try and get that hole-in-one. This interactive stand not only grabbed attention, but also allowed Castrol employees time to educate the Castrol Network about services and new products. It was a win win all round – Castrol were able to communicate their message and attendees were engaged.

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Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.