PR Agency Leeds

Helping Doff bloom!

Client Name

Doff

Website

doff.co.uk

Services

The brief

Pelsis partnered with us to increase awareness of their consumer brand, Doff, and its products among gardening and lifestyle audiences through strategic PR activity, positioning the brand as a trusted voice within the gardening sector. We aimed to showcase Doff’s product range through expert-led content, seasonal storytelling and targeted media placements that would keep the brand front of mind for gardeners.

Our approach.

Working closely with the technical teams, we got to work researching trending topics and looking at what was on the horizon in the world of garden care and pest control. We secured national media exposure through Doff product placements in The Sun and Daily Mail, including quotations from their spokesperson on gardening techniques, tips and tricks – and even learnt a thing or two ourselves along the way! In addition to the national coverage, influencer outreach and reactive pitches landed us a few extra pieces in the wider homes and gardens media and on social media.

The results.

We achieved ongoing and continued coverage in major national publications, extending the reach of Doff products to a broad consumer audience and increasing brand visibility across print and online media. Alongside this, spokesperson commentary positioned the brand as a go-to source of expert advice, while influencer and reactive outreach generated further visibility across homes and gardens media. The combined activity strengthened Doff’s presence across both traditional and digital channels, ensuring the brand remained part of the conversation throughout the gardening season.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.