Yushoi is a Japanese-inspired baked pea snack, which is available in a range of innovative and interesting flavours. In our studios here at Pure we’ve helped to create and photograph content marketing for the brand.
The unique snack needed a bank of imagery to work across both its social media channels and new website. Working alongside Finn PR in Leeds, the team here at Pure pulled together moodboards, props, styled, art directed and shot all the set ups in our large photography studio.
Alongside this, the team worked with Finn to create content for a creative advertising campaign for Yushoi to bring to life its ‘Perfect Balance’ mantra. The images have been used across a variety of media, from cross-track billboards to online digital displays, featuring the ‘wobbling’ animation we created.