Website Portal

Website Portal for Companion Stairlifts.

Client Name

Companion Stairlifts

Website

www.companionstairlifts.co.uk

Services

Companion Stairlifts wanted to engage with mobility shops to help increase leads and ultimately sales. Our integrated team created a marketing strategy to engage the resellers through an Accredited Partner Scheme.

A bespoke sales portal was designed and developed by our digital team so resellers could send sales enquiries directly to Companion’s head office, streamlining the process of sales leads and commission payments.

The portal holds all sales information and leads in a simple, easy-to-use database to ensure all sales leads are followed through. Usability was a key feature, enabling resellers to create an account, log in and pass on sales enquiries easily. This meant the implementation of the website portal was rapidly executed and quickly led to enquiries coming in.

Devising a campaign.

In addition to creating the name and designing the look and feel of the Accredited Partner Scheme, Pure’s marketing team also devised a campaign to promote the web portal to the mobility shops.

An advertising campaign, email marketing, animated videos and direct mail were all designed and produced by our integrated marketing team to encourage mobility shops to register and most importantly to pass on their leads.

Creative point-of-sale was also developed by our designers and made available to all accredited partners free of charge. To encourage resellers to pass on enquiries, a promotion was put in place whereby every lead they registered on the portal entered them into a prize draw, while every 10 leads they registered would win them cinema tickets. The campaign was completely project managed and promoted by our marketing team.

The Results.

To date more than 348 leads have been logged on the portal and resulted in an increase in sales for Companion Stairlifts.

The success of this campaign led to Pure being appointed marketing partner for both Companion and its sister brand, Handicare. Our integrated marketing team now regularly design and develop a variety of communications tools for the two brands including advertising campaigns, sales brochures and other marketing literature. We have also implemented an internal communications strategy, which includes staff handbooks, newsletter, technical bulletins and a suite of presentations to be used both internally and externally.

To view some of our internal communications strategy work with Companion and Handicare click here.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.