PR campaign

It’s game on for The Ivy Victoria Quarter in Leeds Train Station.

Client Name

The Ivy

Website

Services

After successfully launching The Ivy Victoria Quarter in September 2018, the restaurant team wanted to generate further awareness and drive additional reservations to the eatery.

The team called upon our PR and events management experts to turn around a fun, engaging event in one of the city’s busiest commuter areas, Leeds Train Station, all within a two-week time period!

The Concept.

The event centred around a Crystal Maze-style game, which commuters would step into and collect as many foam balls as possible in a 30-second time frame, in order to win a host of prizes from The Ivy Victoria Quarter.

Our events specialists sourced the game and managed the branding of it to ensure passing commuters knew it was associated with the new restaurant.

In addition to sourcing the game – which is one of only a few available in the UK – our production team constructed three, two-metre by two-metre stands to install within the promotional space in the train station.

These also featured ‘The Ivy’ branding and were covered in artificial ivy to tie-in all elements of the activity.

On the Day.

From these stands a team of promotional staff – sourced and selected by us – handed out marketing collateral to passing commuters, detailing information on The Ivy Victoria Quarter and encouraging passers-by to take part in The Ivy game. Our PR and events experts worked closely together to coordinate The Ivy game installation in its entirety – from liaising with the Leeds Train Station promotions team to obtain the relevant permissions to sourcing the bespoke game. We also constructed and installed the additional elements required for the promotional activity and arranged the attendance of a local journalist from Leeds Live to come along and take part in the game, as well as managing the event on the day from start to finish.

In total, more than 200 prizes were given away to participants that took part in The Ivy game, ranging from glasses of champagne and cocktails and nibbles to afternoon tea packages and lunches for two. Find out more about how we launched The Ivy Victoria Quarter here.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.