Full Service Agency

Shnuggle Air Product Launch.

Client Name

Shnuggle

Website

shnuggle.com

Services

The brief

Award-winning baby brand, Shnuggle, was looking for an integrated marketing agency to help launch a revolutionary new product. With a host of experience working with baby brands, we were more than happy to help.

Shnuggle had developed a bedside crib that was unique to the market as it grows with the baby and converts into a cot. The baby brand required a new look and feel for the Shnuggle Air, a teaser and launch campaign.

We started by looking at the competitors within the market and one thing was apparent, the messaging wasn’t consistent and they failed to promote the benefits of why parents should choose that particular brand. From this research, our design team created some icons which pulled out the product’s benefits to be used on all campaign creative.

What we did.

Our creative team then got to work on concepts for the teaser campaign. Playing on the name of the bedside crib, we created a teaser campaign around “A breath of fresh air, coming soon…”. This was developed into three stages, each time giving a little bit more away but never showing the full product. A combination of animated and lifestyle footage videos were created to complement the static designs. These assets were then used across social media and within email marketing.

During the teaser phase, our photography and video team were busy creating a library of imagery and videos to be used across all mediums including the website, marketing and digital. Using real mums, we captured the product in a contemporary bedroom setting, designed and built by the team in our 5,000 sq ft studio.

The Results.

The imagery and videos captured were then used throughout the launch campaign, complete with a new strapline – From Birth to Beyond. Our design team created a suite of assets to be used across a number of channels including web banners, social media posts and adverts, a digital takeover for Baby Magazine and a selection of print adverts. In addition, a lifestyle video showing the full product in action along with the product’s benefits was created by our production team.

Following positive feedback from retailers and consumers, we have continued to work with Shnuggle on a range of its revolutionary new products.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.