Award-winning baby brand, Shnuggle, was looking for an integrated marketing agency to help launch a revolutionary new product. With a host of experience working with baby brands, we were more than happy to help.
Shnuggle had developed a bedside crib that was unique to the market as it grows with the baby and converts into a cot. The baby brand required a new look and feel for the Shnuggle Air, a teaser and launch campaign.
We started by looking at the competitors within the market and one thing was apparent, the messaging wasn’t consistent and they failed to promote the benefits of why parents should choose that particular brand. From this research, our design team created some icons which pulled out the product’s benefits to be used on all campaign creative.
Our creative team then got to work on concepts for the teaser campaign. Playing on the name of the bedside crib, we created a teaser campaign around “A breath of fresh air, coming soon…”. This was developed into three stages, each time giving a little bit more away but never showing the full product. A combination of animated and lifestyle footage videos were created to complement the static designs. These assets were then used across social media and within email marketing.
During the teaser phase, our photography and video team were busy creating a library of imagery and videos to be used across all mediums including the website, marketing and digital. Using real mums, we captured the product in a contemporary bedroom setting, designed and built by the team in our 5,000 sq ft studio.
The imagery and videos captured were then used throughout the launch campaign, complete with a new strapline – From Birth to Beyond. Our design team created a suite of assets to be used across a number of channels including web banners, social media posts and adverts, a digital takeover for Baby Magazine and a selection of print adverts. In addition, a lifestyle video showing the full product in action along with the product’s benefits was created by our production team.
Following positive feedback from retailers and consumers, we have continued to work with Shnuggle on a range of its revolutionary new products.