Route YC came to us with the objective of promoting everything the Yorkshire coastline has to offer, all year round, for people from all walks of life, through a series of ‘routes’ around different areas. They wanted visual assets to really bring the area to life including aerial video and panoramic landscape shots as well as candid reportage photography with models.
We were responsible for the entire production which was no mean feat, coordinating a large number of models across various locations along the coastline engaging in a wide variety of activities. The required video and shots were shot in a huge manner, from drones, moving vehicles, even go-pros strapped to dogs. The team really pulled out all the stops to get the perfect shot.
The brief was to create a stock library of digital and web assets that Route YC could use throughout the entire campaign. Alongside this to put together a full brand video showcasing all the best scenery and activities on offer, give it a watch below and see for yourself.