Pure Agency News

A glowing marketing campaign for Ring Automotive.

Client Name

Ring Automotive

Website

www.ringautomotive.com

Services

When the market leader in car bulbs, Ring Automotive, came to Pure agency to help build its profile amongst garages we were excited for the challenge. With extensive experience in the automotive sector we used our knowledge to define and answer the client’s brief, which was to improve awareness of car bulbs and Ring Automotive amongst garages through a creative marketing campaign.

As well as generating awareness, Ring Automotive was keen to highlight its levels of service, covering range availability and knowledgeable support staff, while ensuring a typically mundane product was presented in an exciting and engaging way.

The Concept

To position the client as an experienced authority on all things car bulbs, we devised a marketing campaign that was both eye-catching and informative to win the hearts and minds of our audience – The Golden Bulb campaign. As part of this activity, 145 golden tickets were placed into the company’s headlight H7 boxes before sale. Mechanics and technicians that found a golden ticket were the lucky winners of a Ring Automotive prize, issued through a microsite, aptly titled ‘Ring Rewards’ designed and developed by Pure Agency. Prizes included workshop equipment, dash cameras and branded clothing. The ticket holder also had the chance to enter into a free prize draw for a chance of winning a workshop equipment bundle worth more than £1,000.

How we got the word out

To spread the word, Pure’s marketing team promoted the marketing campaign through leaflets distributed to motor factors, aimed at mechanics and technicians stocking up on supplies, alongside posters and point of sale materials to display at pay stations. Bespoke emailers were also designed, developed and issued to direct web traffic to the new portal and encourage entries, complemented by press and online advertising promoting The Golden Bulb campaign.

The Result

This project was a huge success resulting in hundreds of hits to the website over a short campaign period and heightened awareness of Ring amongst mechanics – a glowing success for the Pure Agency team!

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.