Pure Agency News

Keeping our eyes on the ‘pies’ with a rebranding project for Eric’s.

Client Name

Eric's Pies

Website

www.meatandpie.co.uk

Services

It’s no secret that we love a pie here at Pure, so when Yorkshire pie maker, Eric’s, approached us to undertake a rebranding project, we couldn’t wait to sink our teeth in!

Following a recommendation from one of our existing clients, Malton Laser, Eric’s tasked us with developing a new brand identity for the company, to eﬀectively reﬂect the upmarket, quality nature of the company’s pies and meat products. This new branding would then be rolled-out across a new e-commerce website, which Eric’s also asked us to design and build.

Brand Identity

Creating the Brand Identity.

We wanted to craft a brand identity for Eric’s that evoked the homemade quality of the pie maker’s products – a characteristic that is a huge part of Eric’s legacy.

Utilising a classic script, our design team kept the logo for the brand identity very subtle, with the name of the company simply written out in a handwritten style. Natural colours and hues were selected to accompany the new logo, along with sketches of cookery tools and pie ingredients to reﬂect the provenance and handmade nature of the products.

Brand Collateral.

This branding has since been rolled-out across a range of Eric’s collateral including packaging, bags, aprons, vehicle livery, signage, stationery, brochures and email marketing campaigns, all designed and produced here at Pure.

eCommerce Website Delivery

Alongside the branding project, our digital team designed and built a new e-commerce website for Eric’s. This new site allows Eric’s trade customers to manage their accounts online, while enabling consumers to browse and order from the wide range of Eric’s produce.

The new website features a simple navigation panel, allowing users to ﬁnd out more about the company’s history, read the latest Eric’s news and search for details on their nearest stockist.

Food Photography

Mouth Watering Food Photography.

Eric’s also called upon our photography services – we captured imagery of the pie maker’s products in our 5,000 sq. ft. studio, which has since been rolled out across the new Eric’s website.

We also travelled to Eric’s head oﬃce in Ossett to capture location photography of the company’s renowned pies being handmade. You can ﬁnd out more about the Eric’s photography project here.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.