Event Management

PR for Mintex at Goodwood Revival 2017.

Client Name

Mintex

Website

www.mintex.com

Services

Mintex is one of the main sponsors of the famous Goodwood Revival. As an event, which welcomes hundreds of thousands every year, it was essential Mintex made a lasting impression on visitors through effective PR, social media and marketing.

To maximise exposure at the event, Mintex has three areas – a VIP hospitality area at the ‘war rooms’, a period garage in the paddock and a Classic Brake shop ‘over the road’. All areas were designed and propped by our events team.

The Classic Brake shop featured an array of branded merchandise ranging from postcards and notebooks, to footballs and bags, all displayed on vintage style shelves and display cabinets.

The Mintex garage, which was staffed by the brand’s technical team, attracted huge crowds throughout the event thanks to automotive legend, Edd China. He was available at selected times over the weekend to sign autographs and take photos with fans, before taking a break and relaxing in the VIP war rooms with customers.

The war rooms were dressed in the Revival period of 40s, 50s and 60s and included videos on an old-style TV, historic adverts and images, along with branded goody bags for guests. Everything was designed and organised by Pure’s design team in Leeds.

PR campaign for Mintex at Goodwood Revival 2017, featuring four people exclaiming to the camera.

PR campaign for Mintex at Goodwood Revival 2017, Three models pose alongside a vintage vehicle.

History in the Braking.

To promote Mintex’s involvement at the event, the PR team launched a documentary called History in the Braking, featuring legendary racing driver, Sir Stirling Moss OBE, and chief test driver and development engineer for Jaguar Cars, Norman Dewis OBE. Journalists were invited to be the first to view the never-before-seen footage at an exclusive premiere before it went on sale in the Mintex shop. To read more about History in the Braking, click here.

During the whole event, the social media team offered support by posting updates and ensuring Mintex was engaging with the crowds both on and offline. Pure’s photography and videography teams were also on hand, taking lots of snaps and filming key moments throughout the weekend to be used across Mintex’s marketing, PR and social communications.

The event not only promoted the brand to VIP customers over the weekend, it also profiled the brand to a wider audience through branding at the event as well as PR and social media communications during and after the event.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

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Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.