Pure’s Leeds PR team worked with leading supplier of metal finishing equipment and consumables, Engineering Utilities, on a strategic six month PR and social media campaign to raise awareness of the brand and the services it offers amongst industry-specific audiences.
Using a combination of traditional B2B PR tactics such as press releases, features, thought leadership commentary, journalist interviews and event support, our Leeds PR team ensured a constant stream of media coverage in both trade and regional target media during the six month activity period. We also set-up and managed Engineering Utilities’ Twitter and LinkedIn channels, ensuring topical, engaging and relevant content was uploaded and shared on each platform.
Engineering Utilities holds the exclusive UK distribution licences for a number of innovative metal finishing products, including Loewer deburring and metal finishing machines and the revolutionary TIG Brush® weld cleaning systems.
Throughout the campaign 51 pieces of coverage were secured for Engineering Utilities, reaching more than 2.1million professionals across a number of industry sectors, including engineering, manufacturing and construction. Engineering Utilities also noted a marked increase in the number of customer queries, potential leads and sales it received during and following the implementation of the PR activity for the Leeds based company