A full suite of in-store point of sale, leaflets and advertising
Pure’s marketing agency designers crafted POS solutions to promote Johnsons Cleaners’ new, environmentally friendly Green Earth method of cleaning, which uses kinder and greener cleaning techniques. We created a full suite of in-store point of sale, leaflets and advertising (press and digital). Our photography department even got in on the act creating these striking images in a two-day photoshoot.
With over 300 stores across the country, organising a national in-store POS marketing campaign can be challenging. From full window take-overs, leaflets and floor graphics to posters and incentive vouchers, Pure’s marketing agency team managed and produced it all. We photographed models in our in-house photography studio wearing a collection of Autumn wardrobe staples, all of which are typically hard to clean. Our creative team developed the word cloud in the shape a Johnsons roundel to highlight the wide range of specialist fabrics that Johnsons can clean.
The final point of sale posters were used nation wide as part of the ongoing promotion of Johnsons services beyond the standard perception of the Dry cleaners services and used to attract garment washing that would not normally be associated with the dry cleaning