Location Photography

Panaz: Meridian Location Shoot, Lincoln.

Client Name

Panaz

Website

panaz.com

Services

Photography

The brief

As a leading name in global contract fabric, Panaz design and manufacture beautiful, commercial fabrics for use in healthcare, hospitality and the corporate world. We’re used to shooting with the team, we’ve always worked as an extension of their team, turning around shoots within weeks where new drops are released straight after samples are available. We often put our in-house set build team to work in the studio crafting bespoke sets and interesting backgrounds for flat lays.

Location photography for Panaz, highlighting their products in a well-styled and professional setting.

What we did.

However, for the release of Meridian, a stunning new drapery fabric, the stakes were even higher. We needed to scout a location that would really stand up to the intricate fossil designs and jewel colours, with metres of fabric to hang, the search was on. With a long lead time it meant we could really throw the net out and managed to bag the perfect location house, book hotels, restaurants and catering for the clients and crew and hit the road.

We managed to create a suite of images that really captured the luxe nature of the fabric in situ and detail shots to support. As part of numerous launches we’ve shot for Panaz it’s important to us to always keep the ideas fresh, interesting and different so each fabric feels like it’s telling its own story.

With that in mind, take a look at our studio shoot to launch the Panaz range Shelby and Noble.

Panaz project showcasing a full-width product and design for promotional material.

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Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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Zoe Milnes, Exhibitions & Events Manager, Camira

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Liz Hopper, managing director of Harry Hall

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