Panaz launch multiple fabric collections constantly throughout the year; with a consistent focus on new collections we book out the studio month on month with the team to bring their designs to life. Shelby and Noble was a dual launch we designed and built a completely bespoke set in the studio for. Our set build team brings to life any idea, however big or unusual, with scenic painting, custom built spaces and architectural finishes.
Most of our offering is fully in-house, set build, styling, photography, video, production, retouch and edit. However, where clients have other needs we have a raft of specialists we can call on including external stylists and prop hire companies to work seamlessly with us and the client to bring products to life with the added extras they need.
The Shelby and Noble launch was a perfect example of everything coming together and looking better than anyone could have envisaged .As part of our studio photography for Panaz we shoot the main set featuring furniture or drapery in their fabrics, but alongside this we create a portfolio of detail fabric shots and creative flat lays. These add another dimension to the collateral for launch, allowing the client to have a diverse set of images that can be used across multiple marketing channels without feeling repetitive.