Brochure design

NaturalStart Brochure Design.

Client Name

Harrison Spinks Baby

Website

www.harrisonspinks.co.uk

Services

Pure was approached by luxury bed makers, Harrison Spinks, to design a brochure for NaturalStart, a new range of cot bed mattresses by Harrison Spinks Baby.

Harrison Spinks Baby had clear messages to communicate with its new brochure design. Firstly as the only bed manufacturer in the world to grow, process and blend its own fillings, NaturalStart cot mattresses guarantee a great night’s sleep for babies. Secondly, Harrison Spinks Baby combines these natural fillings with its own unique BabySpring® technology. The brochure needed to communicate this information to parents in an informative, creative and concise way.

It’s all in the details.

Using transparent overlay pages featuring hand-drawn sketches we showed the different types of springs available in the mattress. We also showed the natural fillings which make up each unique layer. These pages sit over the photography to give the user an interior view of the highly engineered mattresses.

At Pure we understand that creative design for print is reliant on choosing the right paper stock. We carefully selected suitable print stock for the inners, covers and transparent overlay. The outcome is a saddle-stitched brochure that looks and feels as natural as the products inside it.

The brochure design we created for NaturalStart was clean, soft and natural and the final project was very well received. Harrison Spinks Baby has since asked us to create packaging design, POS, advertising and exhibition graphics for the NaturalStart brand.

Find out more about Harrison Spinks and Harrison Spinks Baby.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.