Branding & Packaging Design

Moss & Rowe Branding and Collateral.

Client Name

SNG Commercial

Website

www.roomtogrow.co.uk

Services

We were approached by SNG Commercial to develop the branding for its new range of luxury hand washes and moisturisers.

Working with an overall regal, opulent style – to reflect the high-end quality of its products – we came up with the name Moss & Rowe for the new brand, as well as crafting an aspirational brand identity. The hand washes and moisturisers are available in five fragrance variations, each of which has been specially formulated to offer instant hydration, leaving skin fragrant and soft.

Taking inspiration from a host of premium brands when creating the logo, including Harrods and House of Fraser, the heart of the brand features a coat of arms-style motif, and an iconic Yorkshire rose in a nod to the brand’s heritage.

Stylish and Minimalist.

Utilising this new branding, we developed the packaging for Moss & Rowe. This centred around stylish, minimalist transparent bottles with slick, black dispensers. Once the packaging was finalised our in-house photography team shot the Moss & Rowe collection in a host of different room sets, that were all designed and built by us. These images became the focus on the new Moss & Rowe website, which was also a project that our team managed from inception.

The new website uses block colours associated with each of the five different product fragrances and a simplistic font to allow the product photography, and the products themselves, to stand out. The easy-to-navigate site includes information on each of the product variants, as well as details on where the items within the range are available to purchase.

Moss Rowe branding and packaging design with a focus on professional and stylish product presentation.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.