Advertising campaign

Mintex Brakes Advertising Campaign.

Client Name

Mintex

Website

Services

Mintex wanted an advertising campaign that emphasised the history and longevity of the company, balanced with the very latest technology used in the manufacture of its friction material.

To create the “History in the Braking” advertising campaign our creative team and photographers went to the Beamish Museum. The Museum is open 7 days a week through summer and no modern cars are allowed on the site during opening hours. All of the video and photography had to take place before and after the museum was open which meant early starts and late finishes working around the opening times.

The concept

New cars were sourced and transported on trailers to the site and then prepared for photography. Models in period costumes put the life into the black and white backgrounds while the modern, vivid red cars helped the cars to jump off the page. The balance of the modern cars in a period background provided the ideal scenario for the campaign.

Mintex brakes advertising campaign, presenting the product in an impactful and eye-catching manner.

The Result.

Both photography and video were captured and unbelievably all done in one day! Beamish staff were extremely helpful on the day and provided many of the period vehicles and animals…

Mintex advertising campaign featuring a bold promotional visual.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.