Full Service Agency

Making the grass greener for STRI Group.

Client Name

STRI Group


The approach

STRI is a global group operating in the niche industry of providing green spaces in urban environments. Working with the likes of UEFA, and as far afield as race courses in the middle eastern desert, it is both diverse and complex in its offering.

The group had grown exponentially and wanted to make sure their brand and marketing reflected this growth, showcasing a streamlined and professional approach to potential customers.

Pure won the pitch against a number of other agencies to undertake the branding process and map out a clear visual identity for STRI. We were also appointed to design and build a new website that could be the starting touch point for the rollout of the new brand.

Brand identity.

The brand identity project kicked off with a series of workshops with the delivery team. This consisted of discussing the client perceptions, preferences and defining the objectives, as well as understanding the target audience for the brand identity. Pure then moved on to researching the marketplace to get a better understanding of the competition, audience and where STRI could position itself to work towards its business objectives.

This was followed by Pure’s design team pulling a mood board of styles together, to further refine the creative direction. The design team then created a series of concepts to present to the client. Once a direction was agreed, the chosen concept was refined to the finalised brand identity.

Pure then moved on to creating a full brand guidelines document, detailing the logo, font and colours, along with how to use the styles, images consistency and tone of voice to ensure consistency across the board.

Website design & development.

Once the brand identity project was complete, Pure started work on the website. This began with a discovery process that allowed Pure to analyse the online competitor landscape, current website performance and search patterns to make sure the website was structured to target relevant terms.

We then moved on to defining the website structure and creating wireframes for each template to map out the user journey, content hierarchy and ensure all on page SEO requirements had been considered. A concept design was presented and discussed to ensure all the team at STRI were on board. Once agreed and signed off, we moved on to designing the rest of the templates and creating a functional specification for how the front end and back end functionality would work.

Finally, Pure’s development team coded the templates and brought the website to life. Once the site had been built, the rest of the content could be populated and website optimised, before testing across all major browsers.

“Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.”

– Tina Jessop, Marketing Manager at STRI Group