Knightsbridge Clerkenwell PR & Social Media. >
Yorkshire-based furniture manufacturer, Knightsbridge, used the renowned Clerkenwell Design Week to launch its four new designer collections. And of course our team were on hand to support with PR and social media to make a splash around it!
With a distinctly Yorkshire-themed stand – from the branded beer courtesy of Bradford Brewery to the array of flat caps – attendees’ interest was so high that additional brochures had to be couriered to the show.
Client Name
Knightsbridge
PR & Social Media
Starting with a quick walk of the streets in and around Clerkenwell the more observant attendees would have seen the Knightsbridge ‘K’ cleaned onto the pavements of London. Reverse graffiti cleaned a perfect logo with stand details into 32 sites around the Clerkenwell Design Week footprint. It created a nice buzz not only around the area but also for PR & social media too. Once at the stand attendees could enjoy a bottled beer bearing the names of the designers along with bespoke Knightsbridge bottle openers just for the occasion.
Our Leeds PR Agency and social media team generated interest before the event by sending the bespoke bottle openers and beer mats to journalists to invite them to the stand. As a result, key meetings were organised with the target media during the event.