Full Service Agency

Kara Edit Workwear Launch.

Client Name

Kara

Website

karagroup.co.uk

Services

The brief

The Kara team was looking to launch its very own range of professional, wearable and stylish scrubs for a number of sectors it supplies including beauty, dental, healthcare, veterinary and more. To make an impact across these industries, Pure recommended a launch campaign kickstarted by a catwalk video to showcase the fashionable designs included within Kara Edit, creating a great visual for the website, social media and Kara’s offices where the video could be displayed on screens.

What we did.

To elevate this further, we worked on an ongoing retainer consisting of content creation, social media strategy, PR and marketing support. The content retainer provided a steady stream of social media content and photography to keep feeds updated and show the key features of the products such as water resistance, hidden pockets, adjustable waistbands and more. A Q&A with the designer was filmed too, giving an insight into the thought process being the garments to the customers.

The PR began before the launch, with outreach to key journalists to peak their interests before the products were on the market. Personalised garments were created and sent out to influencers to wear and review the range, as well as press releases surrounding Kara Edit to announce the news. Our PR team also worked closely with Kara to draft technical, B2B articles which discussed the importance of infection control and the comfort of healthcare workers.

Three Month Campaign

Kara achieved a readership of 532,100 across 11 pieces of coverage.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.