Fashion Photography

Joseph Turner Fashion Photography & Catalogue Design.

Client Name

Joseph Turner

Website

www.josephturner.co.uk

Services

We’ve worked with country-wear brand, Joseph Turner, for more than seven years now, producing catalogues for two different seasons each year.

This latest catalogue production involved a host of our services here at Pure, including photography, retouching, colour correcting, catalogue design and print management, all of which we handle under one roof.

Location & Studio Photography

Location & Studio Photography Shoots.

For each catalogue we spend two days shooting on location with two models, with each having around 25 outfit changes! For this latest shoot, we headed up to the beautiful Yorkshire Wolds, where we captured imagery at Birdsall House – a picturesque stately home – and North Star Club – a stylish collection of rustic country lodges. With a crew of photographers, stylists and make-up artists, we captured a selection of images that embodied the brand’s traditional, Yorkshire heritage.

To complement the location photography, we also shot a host of still life set ups in our 5,000 sq. ft., Leeds-based photography studio. Once the visuals were complete, it was time for our design team to get to work on the catalogue.

Designing the Catalogue.

The catalogue artwork involved our designers retouching all of the images to ensure that each garment was colour correct – a tall order when the catalogue features hundreds of items!

Once complete and signed off by the client, we also managed the printing of the catalogue. Each season around one million copies of the Joseph Turner catalogue are printed in two different versions – one for the UK market and one for the USA.

Having a dedicated team of photographers, stylists and designers all under one roof is one of our main strong points. We’re ideally equipped to deliver a variety of design projects from initial concepts to completion, guaranteeing flexibility and a quick turnaround.

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Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.