PR Campaign

Howat & Hutchinson PR Agency Leeds

Client Name

Howat & Hutchinson

Website

www.howatandhutchinson.co.uk

Services

After rebranding from Leather & Lavender, Pure’s PR agency worked with luxury homeware accessories brand, Howat & Hutchinson, on a dedicated, six-month PR campaign to officially launch the new brand, and its new website, to national and regional consumer and trade titles.

Brand Identity

A host of media relations tactics.

This involved our Leeds PR agency team utilising a host of targeted, traditional media relations tactics, including product placement, competitions/giveaways, consumer and trade press releases and journalist gifting, to effectively secure sustained consumer and trade press coverage. Howat & Hutchinson was profiled across a host of key national and regional print and online publications, including Country & Town House, Daily Express, Period Ideas, Metro, HomeStyle, Interiors Monthly and Yorkshire Post.

In order to create further buzz around Howat & Hutchinson and build momentum surrounding the new brand, Pure’s Leeds PR agency secured profiles on business owners, Jo Howat and Sallyanne Hutchinson, in key national consumer titles, including Country Homes & Interiors and Period Living.

Over the six-month activity period, we secured 33 national, trade and regional press cuttings for Howat & Hutchinson, reaching more than 4.2 million people. The PR implemented accounted for 70% of traffic to the new website, resulting in an increase in sales and heightened awareness of the brand and its offering.

“

Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

“

Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

“

Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

“

We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

“

After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

“

Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

“

Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

“

The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.