Harry Hall, one of the UK’s most influential and established equestrian retailers, came to Pure with the task of launching its newest venture, a member subscription club with a whole host of benefits, including discounts on products and insurance cover for horse and rider.
Our creative team love the opportunity to build a brand identity
We were tasked with developing a new brand to sit alongside Harry Hall, this included coming up with a name, logo, branding, tone of voice and marketing collateral. Our creative team love the opportunity to build a brand identity from the very beginning, researching, designing and refining a look and feel for the club.
Our team of in-house designers then produced a direct mail mini brochure, distributed to Harry Hall’s existing database to encourage sign ups, along with a bespoke membership pack and card. We also created a series of press adverts to help publicise the newly developed, One Club.