As one of Great Britain’s most established and innovative bed makers, Harrison Spinks has a great story to tell and our PR and social media team love to tell it!
Pure provided strategic support to luxury bed maker, Harrison Spinks, through a sustained PR campaign, heightening awareness of the bed maker and its brands – Harrison and Somnus.
Starting with a targeted trade PR campaign, Pure implemented a retainer press office for the bed maker. This involved utilising a variety of traditional PR tactics, including press releases, features, awards, expert comment, journalist interviews and event support to ensure a constant stream of media coverage, effectively reaching its target B2B audience – potential stockists and retail partners.
As part of the trade PR retainer, Pure drafted several award entries, all of which Harrison Spinks has either won or been shortlisted for – the bed maker won the much sought after National Bed Federation’s Bed Manufacturer of the Year 2015-16 on the back of the entry drafted by Pure.
Once a presence within the target trade media had been established, Pure diversified its media relations tactics in order to effectively target B2C audiences.