Harrison Spinks PR

Client Name

Harrison Spinks

Website

www.harrisonspinks.co.uk

Services

As one of Great Britain’s most established and innovative bed makers, Harrison Spinks has a great story to tell and our PR and social media team love to tell it!

Pure provided strategic support to luxury bed maker, Harrison Spinks, through a sustained PR campaign, heightening awareness of the bed maker and its brands – Harrison and Somnus.

Targeted Trade PR campaign.

Starting with a targeted trade PR campaign, Pure implemented a retainer press office for the bed maker. This involved utilising a variety of traditional PR tactics, including press releases, features, awards, expert comment, journalist interviews and event support to ensure a constant stream of media coverage, effectively reaching its target B2B audience – potential stockists and retail partners.

As part of the trade PR retainer, Pure drafted several award entries, all of which Harrison Spinks has either won or been shortlisted for – the bed maker won the much sought after National Bed Federation’s Bed Manufacturer of the Year 2015-16 on the back of the entry drafted by Pure.

Once a presence within the target trade media had been established, Pure diversified its media relations tactics in order to effectively target B2C audiences.

PPC company in Yorkshire

PR Campaign securing unprecedented results.

Through journalist meetings, product gifting, competitions, product placement and much more, Pure not only raised awareness of Harrison Spinks and its brands amongst consumers, but also directly impacted on sales. In particular, one piece of online coverage that appeared on The Independent online resulted in more than 3,000 clicks to the brand’s website, with more than 600 of those web visitors going on to purchase a bed – proving the power of PR.

Pure’s team also managed a number of the company’s social media channels, as well as providing support and advice for the ones managed in-house.

The Harrison Spinks PR campaign implemented by Pure had unprecedented results – the coverage secured boasts a combined reach of more than 770 million, with coverage being secured in key consumer and trade titles including BBC Radio 4, House & Garden, Country & Town House, Red magazine, The i, Cabinet Maker, Daily Express, The Independent, Your Home, Furniture News, BBC Look North, Scotland on Sunday and Homes & Antiques to name a few…

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.