Digital Strategy

Handicare Academy.

Client Name

Handicare Stairlifts

Website

handicare-stairlifts.co.uk

Services

Handicare are a global manufacturer and supplier of solutions to help support and aid independence among physically challenged, or elderly people. As a long standing client, Handicare came to Pure with a brief to help streamline operations with engineers who install and maintain their stairlifts. Traditionally, engineers were offered training on the various Handicare solutions face to face, which was costly and time consuming.Handicare wanted to streamline these processes by moving them online.

The Process.

As new stairlifts are released, engineers are required to complete a training course before being permitted to install them. They are also advised to refresh the course every two years to keep them up to date with best practices. Training had been done face to face in the past, but with new attitudes to online training, post covid lock down, the decision was made to trial the training process online.

Pure were tasked with developing an online academy that would deliver on the following requirements:

Account and course enrolment process
Course material in the form of text, presentations, videos and diagrams, segmented by modules
Required the user to take a quiz before moving on to the next module
End of course test
Release of a certificate upon successful completion
Available in 5 languages
Dashboard to track user progress and course completion

Handicare TechTool Academy displayed on an iPad showing a digital training platform.

Handicare TechTool Academy digital training platform showcased on a tablet for professional development.

The Results.

Pure’s web team designed and developed the platform using a powerful online learning extension and customised the look and feel to deliver on the requirements. Pure also assisted in the production of the course material, alongside Handicare’s internal team.

The platform has been a huge success, with more stairlift models and training courses planned in the near future to offer an alternative to face to face training.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.