PR Agency Leeds

Creating a buzz with Energizer.

Client Name

Energizer

Website

energizer.eu/uk

Services

Content / PR

The brief

In a competitive industry, Energizer came to Pure in search of methods to stand out from their counterparts and relay key messages about the brand to consumers.

Looking for an endorsement, Energizer wanted to boost their credibility with a mission statement from an authentic body or organisation. We researched to find the best fit, and worked with Energizer to donate hundreds of their torches to Mountain Rescue whose teams are called out by the Police or local Ambulance services to help in searching for missing and/or injured people, often in mountainous areas or wilderness environments. The torches were used within a number of different scenarios over eight months, with Mountain Rescue providing feedback forms from the teams and Pure working these to draft an overarching statement of approval.

What We Did.

This will be used within ongoing PR outreach and marketing to bolster the Energizer products and instil trust in the brand.

Running alongside this project, Pure has worked with fire stations to provide lighting equipment from Energizer, with coverage published in a number of emergency services focused publications.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.