Studio Photography

Christopher Hyde: Lighting Collection Imagery, Studio

Client Name

Christopher Hyde

Website

christopherhyde.com

Services

Photography

The brief

It’s always great when a client gives you lots of creative control over a set and how best to display their products. Christopher Hyde are a high-end lighting company whose products can be found in Royal palaces to luxury yachts. With that in mind we knew the set had to be really elevated whilst also allowing the lighting to be the star of the show. Our in-house set build team created a bespoke, panelled set that felt like it could be a commercial property like a luxury hotel or a beautiful home.

What we did.

We mixed individual product photography throughout the day with full set shots to create impact and intrigue. Our commercial photographers love the challenge of shooting different products and lighting is certainly an interesting proposition as it’s important to really showcase the ambience created.

Styling was key when it came to this job, with the furniture really elevating the shot and supporting . We have stylists in-house and also work with lots of names from around the country meaning we can put together the right team for the job every time.

The Results.

As with lots of clients we provided a package of shots for digital use, including hero shots for the homepage of the Christopher Hyde website, individual lifestyle product imagery and then cut out shots. This full portfolio of shots is a requirement for many of our clients and is something we can easily deliver across our two studios. Studio 1, 5000 sq foot of space for creating stunning room sets, and then the smaller Studio 2 which offers the perfect place for shooting individual product shots.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.