Internal Communications Strategy

Character Illustration for Internal Communications Strategy.

Client Name

Companion / Handicare

Website

www.handicare-stairlifts.co.uk

Services

Our Leeds-based marketing team has been working closely with stair lift and moving and handling equipment manufacturer, Handicare, on an internal communications strategy to bring it together with its sister company, Companion.

Company overview.

Handicare and Companion are part of the same company, however, due to their distribution channels – one to trade and one direct to consumer – they are seen as separate companies internally.

The manufacturer turned to Pure to help staff internally see the two brands as one company. And as an integrated marketing agency, we have a number of services all under one roof to help!

The brief.

Handicare had been using an illustration of an old lady named Auntie Doris as part of its internal communications for many years, but felt this was now rather dated and no longer a typical customer of the two brands.

We developed a strategy to build a family for Doris, which also included illustrations of key staff within the company, as well as other users of the equipment such as occupational therapists and people of all ages with disabilities.

Designing and animating the Handicare family.

Our illustrators and motion graphics team then took to the drawing board to sketch, design and animate the Handicare/Companion family.

The family will be used to strengthen the relationship between Companion and Handicare, whilst reaffirming the brand values. Doris, along with her extended family, will be used across a number of internal outlets to engage staff, including newsletters, presentations, intranet and animated videos – all designed, developed and built by Pure.

For other case studies on Companion or Handicare click here.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.