Car photography for Bespoke, a high-end car customisation firm
Pure were asked to produce a range of images to appeal to its customer base. The photography and retouching were produced at Pure’s studios in Leeds, perfectly achieving the image Bespoke had requested.
The cars were carefully shot ensuring the camera height, vehicle perspective, lighting and reflections to allow vehicle image to be placed on the chosen background giving excellent results that would normally be un-achievable on limited budgets.
The key to getting this photography right is study the backgroung image to ensure all angles and perspectives match. Once the angle is correct the lighting then needs to tie in with the scene in direction, intensity, diffusion and direction.