We were commissioned to produce a video to launch a new range of ice creams for the Marvellous range from Cadbury. The CGI video animation was used to open the PR launch of the ice cream range in London to an audience of press, journalists and critics.
Using computer generated images, our team produced this visual sting to bring the products to life. Taking elements from the packaging design and a story line from the PR team, the production was pulled together on minimal budget in record time.
CGI can be the perfect solution, particularly when you don’t have physical products to film, but it is time consuming to create and very slow to render into video clips, the key when you are on tight budget and time is to keep it simple. Simple, but effective, so the client thought.