Full Service Agency

Boosting Edd China’s profile.

Client Name

Edd China

Website

eddchina.com

Services

Content / Design / PR / Websites

The brief

Celebrity mechanic Edd China turned to Pure’s Leeds PR Agency to boost his profile, following his shock Wheeler Dealers exit, with a new-look brand, e-commerce website and video content as well as PR and social media consultation and management.

Playing on his iconic orange trademark and making it more recognisably Edd China, we developed a new brand for both Edd and his Grease Junkie products, which will be sold via a newly designed and built e-commerce website.

What we did.

Our Leeds PR agency and social team has also been working with Edd to develop content and support his social media channels, as well as helping to build his profile to appeal to production companies and businesses looking to work with him.

As an established PR team we have extensive experience within marketing communications for the automotive industry; but from a personal point of view as an agency which loves cars, it was a particularly exciting project for us here at Pure!

What Edd says: “Pure’s Leeds PR team has great contacts within the automotive industry and was highly recommended to me; and I’ve not been disappointed so far. The new brand looks fantastic, I particularly enjoyed the collaborative process of development and it was a real eye-opener to experience just how important the support of a good agency was to distil and capture the essence of my own brand. I look forward to a successful working relationship.”

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.