Full Service Agency

Baby steps to success for Mamas and Papas.

Client Name

Mamas & Papas

Website

mamasandpapas.com

Services

Design / Websites

The brief

Mamas and Papas approached Pure to design a series of pushchair landing pages for their website. Working alongside the internal UX and content team, the aim of the project was to replicate the in-store consultative experience of buying a pushchair, online. Parents-to-be are often flooded with information and options when buying their first pushchair, which is confusing and overwhelming. Generally, a customer service representative would help them navigate this process and choose the right pushchair for their needs, so this is what we needed to replicate online.

What we did.

The process started by working with the internal teams draft content, to wireframe basic blueprints of each template. This allowed the delivery team to look at the flow of content and make sure it replicated the educational journey of choosing a pushchair in-store. Once we were happy with the content and layout, Pure’s designers put visuals together for a pushchair landing page and a page for each of the Mamas and Papas pushchair ranges (Occarro, Airo, Strada).

The visuals were then turned into web pages by Mamas and Papas inhouse developers.

“Pure has worked with us on a couple of projects and we’ve found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.”

– Mamas & Papas

“

Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

“

Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

“

Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

“

We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

“

After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

“

Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

“

Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

“

The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.