PR & Digital Marketing Agency

Armatherm’s digital strategy transformation.

Client Name



The Brief

We were approached by Armatherm, a thermal bridging solutions company, to transform its digital strategy from a basic approach that was previously handled in-house, to one where the brand is instantly recognised within the industry. At a time when energy-efficient construction is on the rise, it was imperative to develop its brand awareness towards architects and ensure that Armatherm products were chosen for new developments. The digital team at Pure recommended that SEO support would help with gaining brand recognition within the industry and therefore began developing a strategy.

Our Approach.

After initially providing the company with SEO support, Armatherm extended their retainer to also include PR in order to reach a wider audience within the field. Through drafting press releases about their projects to then reaching out to our long-standing relationships with the media, we secured Armatherm media coverage in multiple outlets with high circulation numbers. Reaching readers in both the UK and US markets, Armatherm has gained the recognition deserved and ultimately propelled sales in the right direction.

The Results.

With a clear focus and brief from the client, we have been able to secure Armatherm the results that they have needed to be one of the leading companies in their field. Our work will continue to transform their strategy and secure them further media coverage in order to bolster their brand awareness.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!