Trade relations campaign

Armatherm Thermal Break Specialists – Leeds PR Agency.

Pure’s Leeds PR agency is made up of a team of experts that have worked with a number of businesses regionally, nationally and internationally with extensive experience in corporate communications within the construction industry.

To utilise this experience, global thermal breaks specialists, Armadillo, approached Leeds PR agency, Pure, to raise its profile throughout the architectural design and construction industries, by educating specifiers on its revolutionary structural material.

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Pure’s PR team developed a strategic trade relations campaign that positioned Armadillo as experts through press releases on the product and projects, as well as a number of thought leadership articles on industry issues and technical topics. This was complemented with educational videos that were used on its website and for training purposes.

The campaign generated more than 30 pieces of coverage within the target media and online, including a front cover for the March 17 issue of Architects Choice. As well as profiling Armadillo to a readership of 1.5m, online content within these publications has also boosted inbound traffic to the company’s website. During the campaign period, Armadillo saw a rise in new enquiries and 50% growth in sales.

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