Full Service Agency Leeds

An invaluable relationship with Castrol.

Client Name

Castrol

Website

castrol.com

Services

2024 highlights / Design

The Brief

Castrol Limited is a British oil company that offers a wide range of oil, greases and similar products in the automotive industry. They also have many corporate partnerships including an F1 team, a MotorGP team and the English Premier League. Through our long-standing relationship with Castrol, they rely on Pure for ongoing marketing support in the creation and updating of a range of marketing collateral.

The interior of the Castrol Service booth at a motor show.

Our Approach.

As part of our ongoing partnership with Castrol, we produce a range of strategic marketing materials that increase awareness of the brand’s innovative product range. From designing targeted emails and brochures, to crafting video adverts and merchandise, we ensure that the high standards associated with the Castrol brand are upheld. Our efforts don’t stop there, and throughout our partnership with Castrol we have also been a part of many events with the brand. From sampling in nationwide Halfords car parks, to helping out with football events at St George’s Park, the national training ground of the England International team, we continue to support the business in all their ventures. This also includes supporting Castrol’s network of trusted workshop partners, which has resulted in customer loyalty and retention for the brand. You name it, we have done it for Castrol.

Castrol branding on the Red Bull Ford Focus.

The Castrol Service booth on display at a motor show.

The Results.

Not only have our efforts for Castrol resulted in customer loyalty for them it has for us too. Because of our dedication and creative marketing efforts, the brand continues renewing their retainer. Don’t just take our word for it-

“Pure is one of the best agencies I have worked with – it is truly an agency that works with you and your needs. Thanks to them, we have never missed a creative deadline and the work that comes back is exactly what we are after and to a fantastic standard!”

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

“

Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

“

Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.