Studio Photography

Abraham Moon Studio Shoot: British Eccentrics & Stripes Collection Launch

Client Name

Christopher Hyde

Website

moons.co.uk

Services

Photography

The brief

A client like Abraham Moon brings with it a sense of history, founded in 1837 the company is rooted in British tradition, heritage and quality. But with that, comes a desire to innovate, push boundaries and evolve. With the launch of their new British Eccentrics & Stripes collection, they really wanted something different, to break the mould and have real impact.

What we did.

We built an impressive main set featuring 10 foot high walls, a reclaimed fireplace, custom panelling and sash windows amongst other period features. Designed in bold, eclectic colours and pattern complimented by statement art and propping with a contemporary twist. This sat alongside a tongue and groove panelled bedroom complete with window seat, also built in the same studio to allow constant shooting time between sets.

We showcased the fabric on curtains, furniture upholstery, cushions, throws and all manner of textile items to really bring the collection to life. An honour to work with such an established brand and help demonstrate its relevance in today’s interior world.

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.