Events Agency Leeds

A spinning success for Armor All.

Client Name

Armor All

Website

armorall.com/uk

Services

The brief

Automotive car care brand, Armor All, came to us looking to increase sales and customer loyalty. After learning everything we could about the brand’s target market, we got to work suggesting potential activity and locations to meet these objectives.

The main objective was to increase sales of Armor All products, so after brainstorming ideas, we presented a few suggestions to the Armor All team to see how they wanted to achieve this. In the meantime, we researched the brand, products and previous marketing outreach to ensure messaging and tone of voice was consistent and our knowledge of the product range was up to scratch.

Our approach.

With Halfords being the main distributor of Armor All at the time, the team was keen to pair with them in some way. We suggested a spinning wheel initiative at a flagship store, where customers who purchased an Armor All product had the chance to win an instant prize. This gave the opportunity to speak to genuine customers, and get feedback from them on what would encourage repeat purchases, while creating a buzz and an element of fun by spinning the wheel and winning prizes.

To further engage the public, there was a coffee van offering free drinks, sweets to handout to customers with children (or to just those with a sweet tooth!), and two promotional staff members to help make the whole experience positive and fun.

The results.

Over 30 prizes were won over the weekend, including Apple Air Tags, Morrisons Fuel Vouchers, Armor All merchandise, Oracle Red Bull Racing merchandise, Amazon vouchers and more, with amazing feedback from visitors to the retail park.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

Contact

“

Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

“

Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

“

Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

“

We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

“

After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

“

Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

“

Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

“

The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.