Full Service Agency

A new approach for Apollo Blinds.

Client Name

Apollo Blinds

Website

apollo-blinds.co.uk

Services

Design / Websites

The approach

Apollo Blinds is a nationwide retailer and installer of blinds and curtains. Established in 1972, they now have a network of over 70 franchises around the UK. Pure has worked with Apollo for many years, handling all aspects of design and development.

As part of the franchise package, each franchisee benefits from a local website to generate leads. The existing platform was built on Joomla and was becoming outdated and buggy. Pure suggested rebuilding the platform on the WordPress, utilising the multi-site extension to create each franchise site.

Migration strategy.

The key consideration with the project was a smooth transition from old to new platform. The business relied on the lead generation from the websites, largely driven by SEO and PPC. It was essential that all authority was transferred across and rankings protected, as well as no interference to the PPC campaigns. Furthermore, all conversion touchpoints needed to continue to work smoothly and deliver the leads to each franchisee. Pure mapped out a migration strategy, to ensure that the process was smooth and any downtime was minimal.

Development.

As the website design was fairly new, there was no need to redesign the templates or functionality. So Pure’s developers were able to start the development straight away, replicating the main website that acts as the businesses overall website and each individual microsite, using one WordPress install, to keep maintenance down.

The platform had to be vigorously tested to ensure there were no bugs that would prevent visitors from accessing the information they needed and submitting enquiries. The team did this across all major browsers, going back three versions to ensure the website worked for any visitor.

Launch.

To ensure the launch didn’t disturb lead generation, Pure’s team analysed the traffic level patterns in Google analytics and scheduled the launch for a traditionally quiet time. Pure had a delivery team on hand to help run final checks both pre and post launch. All functional, visual and marketing elements of the website were tested until we were confident the website was fully operational.

“

Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

“

Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

“

Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

“

We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

“

After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.