Full Service Agency

A new approach for Apollo Blinds.

Client Name

Apollo Blinds


The approach

Apollo Blinds is a nationwide retailer and installer of blinds and curtains. Established in 1972, they now have a network of over 70 franchises around the UK. Pure has worked with Apollo for many years, handling all aspects of design and development.

As part of the franchise package, each franchisee benefits from a local website to generate leads. The existing platform was built on Joomla and was becoming outdated and buggy. Pure suggested rebuilding the platform on the WordPress, utilising the multi-site extension to create each franchise site.

Migration strategy.

The key consideration with the project was a smooth transition from old to new platform. The business relied on the lead generation from the websites, largely driven by SEO and PPC. It was essential that all authority was transferred across and rankings protected, as well as no interference to the PPC campaigns. Furthermore, all conversion touchpoints needed to continue to work smoothly and deliver the leads to each franchisee. Pure mapped out a migration strategy, to ensure that the process was smooth and any downtime was minimal.


As the website design was fairly new, there was no need to redesign the templates or functionality. So Pure’s developers were able to start the development straight away, replicating the main website that acts as the businesses overall website and each individual microsite, using one WordPress install, to keep maintenance down.

The platform had to be vigorously tested to ensure there were no bugs that would prevent visitors from accessing the information they needed and submitting enquiries. The team did this across all major browsers, going back three versions to ensure the website worked for any visitor.


To ensure the launch didn’t disturb lead generation, Pure’s team analysed the traffic level patterns in Google analytics and scheduled the launch for a traditionally quiet time. Pure had a delivery team on hand to help run final checks both pre and post launch. All functional, visual and marketing elements of the website were tested until we were confident the website was fully operational.